Privacy Policy

Last updated: June 2025

Welcome to Trended Gifts (trendedgifts.com). We care about your privacy and want to be open and honest about how we handle your personal data. This Privacy Policy explains what information we collect, why we collect it, who we share it with, and what your rights are.

Please take a few minutes to read it. If you have any questions, you can always get in touch with us at budgetboss.co.uk@gmail.com.

Who We Are

Trended Gifts is an online gift recommendation website and gift shop based in the United Kingdom. Our website address is trendedgifts.com. We operate as the data controller for the personal data we collect through this website, which means we are responsible for deciding how and why your data is used.

If you need to contact us about your data or this policy, please email us at budgetboss.co.uk@gmail.com.

What Data We Collect and Why

We only collect personal data that is necessary for running our website and fulfilling your orders. Here is a breakdown of what we collect and why:

Name and delivery address — collected when you place an order, so we can process and deliver it to you.
Email address — collected when you place an order, so we can send you order confirmations and updates.
Browsing and usage data — collected automatically via Google Analytics 4 when you visit our website. This helps us understand how people use our site so we can improve it. IP addresses are anonymised, so you cannot be personally identified from this data alone.
Advertising and personalisation data — collected via Google AdSense to help serve relevant adverts to visitors on our website. This may involve the use of cookies and similar tracking technologies.

We do not collect any sensitive personal data (such as health information, financial details beyond what is handled securely at checkout, or details about your ethnicity or beliefs).

Our Legal Basis for Processing Your Data

Under UK GDPR, we need a legal reason to process your personal data. Here is the basis we rely on for each type of processing:

Fulfilling your order — we process your name, email address, and delivery address because it is necessary to perform the contract you enter into with us when you place an order.
Website analytics — we use Google Analytics 4 based on our legitimate interest in understanding how our website is used, so we can improve it for our visitors. IP addresses are anonymised to minimise any privacy impact.
Advertising — we display adverts through Google AdSense based on your consent, which we ask for via our cookie banner when you first visit the site.

Cookies

We use cookies on trendedgifts.com. Cookies are small text files stored on your device that help us and our third-party partners understand how you use our website and show you relevant adverts.

We use the following types of cookies:

Analytics cookies — placed by Google Analytics 4 to help us see things like how many people visit our site, which pages are most popular, and how long people spend on each page.
Advertising cookies — placed by Google AdSense to help deliver adverts that may be more relevant to your interests.
Essential cookies — placed by our WooCommerce shopping platform to make the checkout process work properly (for example, keeping items in your basket).

When you first visit our website, you will be shown a cookie banner where you can choose which types of cookies you are happy for us to use. You can update your cookie preferences at any time. Please note that if you disable all cookies, some parts of our website may not work as expected.

Who We Share Your Data With

We do not sell your personal data to anyone, ever. However, in order to run our website and fulfil your orders, we do share certain information with trusted third parties. Here is who they are and what they receive:

CJdropshipping — our order fulfilment partner. When you place an order, we share your name and delivery address with them so they can pick, pack, and ship your order to you. They act as a data processor on our behalf and are only permitted to use your data to fulfil your order.
WooCommerce / Automattic — the e-commerce platform that powers our online shop. Your order data is processed through WooCommerce. Automattic, the company behind WooCommerce, may process your data as part of providing this service. You can read their privacy policy at automattic.com/privacy.
Google (Analytics and AdSense) — Google receives anonymised browsing data through Google Analytics 4, and may use data collected via AdSense cookies to serve personalised adverts. You can read Google’s privacy policy at policies.google.com/privacy.

All third parties we work with are required to handle your data securely and in accordance with applicable data protection law.

International Data Transfers

Some of our third-party partners, including Google and Automattic, may process your data outside the United Kingdom. Where this happens, we ensure that appropriate safeguards are in place, such as the use of UK-approved Standard Contractual Clauses or equivalent protections, to keep your data safe in line with UK GDPR requirements.

How Long We Keep Your Data

We do not keep your personal data for longer than necessary. As a general rule:

Order data (name, email address, delivery address) is retained for up to 2 years from the date of your order, unless we are required by law to keep it for longer (for example, for tax or accounting purposes).
Analytics data is retained in line with Google Analytics 4’s default data retention settings.
Advertising data is managed by Google in accordance with their own data retention policies.

Once your data is no longer needed, it is securely deleted or anonymised.

Your Rights

Under UK GDPR, you have a number of important rights regarding your personal data. These include:

The right to access — you can ask us for a copy of the personal data we hold about you.
The right to rectification — if any of your data is inaccurate or incomplete, you can ask us to correct it.
The right to erasure — in certain circumstances, you can ask us to delete your personal data. This is sometimes called the “right to be forgotten”.
The right to restrict processing — you can ask us to limit how we use your data in certain situations.
The right to data portability — in some cases, you can ask us to provide your data in a portable, machine-readable format.
The right to object — you can object to us processing your data where we rely on legitimate interests as our legal basis.
The right to withdraw consent — where we rely